Tuesday, 25 August 2009

Step Aside Kotler

Every marketing guru will tell tales about how to use SWOT analysis, name a product or pitch a service to do good marketing but nobody ever pinpoints the true reality of marketing so here goes.

Marketing is all about manipulating the supply and demand curve in your favour. As long as prices can be raised without demand falling, that's marketing at work and profitability coming in. And there are tons of ways to exploit the psychology of consumers in order to keep both demand and prices high. It all boils down to who is the most creative, scheming and manipulative bugger there is out there to discover these supply-demand mechanism loopholes.

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