Despite my prejudices against insurance companies, I thought this advertisement from AXA was delightful.
Another great insurance advert comes from NTUC Income.
Hot on the heels of the flooding incident at Orchard Road, NTUC Income promptly splashed out an advertisement in The Straits Times the next day, playing on the loaded word 'pay'.
Why do I particularly appreciate these advertisements so much? I'm not entirely sure, but I think a lot of it has to do with the appeal to wit. It'd be great if insurance companies could leave it to our own personal desire and intelligence to choose who provides our protection rather than have it shoved down our throats.